3M WARRANTY

Posted on 30/07/2011 by admin

3M WarrantyI have written an article not too long ago about brand names. In there I put forth the argument that it’s not about the brand so much as about TRUST. You can read this article >>HERE<< if you like. I titled this article the way I did, deliberately, not because I want to add to or take away from brands, but rather to highlight this self same argument about TRUST.

You see, 3M has a good brand name. It is perceived as a GOOD product. And, I certainly agree that it is a good product. What I don’t agree with, is that it is worth the money that it commands. There are many brands, and NON-brands, that are equally good. Equally efficient in performance, and far better value for money. I can’t tell you why they (3M, or their authorised distributors) charge nearly 3 times the price of other films, but they do. This makes it nearly impossible to compete on price.

Now, I know that price is not everything. However, value for money IS everything. My thoughts are that if something is (say) three times the price, it ought to be at least twice as good. Irrespective of what you use to quantify that, it should be real VALUE, not PERCEIVED value. Qustion. Will the product last three times longer? How about, “will the product perform three times better (or even twice as good)”? Will it LOOK better?

Sadly, I have to say, the answer to all three is NO!

I have seen a lot of films over the twenty+ years in the industry, and I have to say, they don’t look any better (overall). They don’t perform better (IE twice or three time better). And, as my experience has shown, they do not last three times (or two times) longer. It is not uncommon to have warranty claims in as little as three years, or as an average of five to seven years. I have done several claims of recent months, just like this.

Am I criticising the product, unfairly. NOT AT ALL. “Knocking the opposition”, as some may say? Not at all. I’m simply annoyed that they over price their product, mislead the public into thinking they are something they are clearly NOT. IE, Better that the rest. Or, that they are some kind of market leaders.

I am happy to supply the film, install it, and warrant it. After all, the warranty is honoured by the 3M company, and it’s distributors. This is a point I want to emphasize, they DO honor their warranty. Provided that all the documentation is valid and accurate, they will replace any faulty film. So, if that is your main reason for buying the 3M brand, you can rest assured that you will have followup support when needed.

Just KEEP the documentation. You will need it to claim any warranty, should it arise. Also, in their favour, is that even though I have had a run of claims, they are small in proportion to the number of jobs done, and products sold.

Hope this has been helpful in your decision in purchasing window tinting products and services.

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Safety Security Film

Posted on 23/02/2011 by admin

Protection from breakage.When you think of window tinting, what comes to mind,  usually? If you are like most people, it’s a dark film that looks  good. Gives some benefits like glare reduction, increases  privacy, reduces heat and so on. Right? Right. If you think  car tinting, it’s either for heat reduction, or appearance. I  say usually, because that’s been my experience. The  customer wants the car to be cooler or to look good. This  does vary from person to person, but mostly, it’s how it is.

But, if you didn’t get a hint from the title of this post, I  doubt you would have thought of “safety, or security” when  the words window tinting were mentioned. I recon, I’m  right. In any case, there is an extremely valuable benefit to  window films. That is the safety and security feature. Now  most films that you would think of are not actually designed  for that specific purpose. Each film has a specific job to do. They are designed and manufactured, on purpose, to do a specific task.  Some films are good at reducing heat, whist others are great at privacy, etc. In that same way, safety and security films are designed to do their jobs better than anything else. What exactly does SAFETY and SECURITY films do? They are the same, and yet different.

  • safety…..as the word implies, it provides a level of safety that far surpasses that of glass alone. A piece of glass that is impacted with an objects shatters int countless pieces and shards that are extremely dangerous. Safety film uses a multi layered material and a very aggressive adhesive to hold all the pieces in place. So, rather than have bits flying all over the place landing in dangerous places, they are kept in check until it can be replaced. So, in that sense, it provides a “SAFE” environment, in the event of glass breakage.
  • security….is a similar thing, but adds another dimension to the safety aspect. It secures a space that would have otherwise been breached. If the window were to be broken, and an access been made into the room/space, security film would make it extremely difficult to penetrate through. Not always impossible, but certainly making the task way more difficult. Usually it is for the prevention of break and enter crimes, but also for storm damage and more recently, explosive damage.

 

I have included the following You Tube video to demonstrate for you, the above mentioned benefits. There are quite a number of similar demonstration videos on that site. You are welcome to check it out. I just want to inform you of the product, it’s benefits and to let you know that I also supply and install these films.

Mostly, safety and security films come as a clear film. No tint at all. It goes on, and once it is dried, it basically disappears. Like it wasn’t there, but always on the ready to protect. There are tinted versions, for those who wish to get a heat reduction benefit as well, all in one. There are also several thicknesses too, to increase the strength of it’s “holding” capacity.

For a no obligation measure and quote, arrange for an appointment and a hands on check of the material, just call me.

Thanks

Zoltan                                                           visit main site

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Quality Service

Posted on 23/02/2011 by admin

What is quality service?  Five Star Rating

Well, I think there are several aspects to it. For service to be regarded as “quality”, I believe you need the follwing elements;

1) INTEGRITY.

What does that mean. Quite simply, the words and the actions line up. One area is that of punctuality. If you say you will be somewhere at a certain time, then you actually show up on time. Another thing would be if you say you will do something, you actually do what you said you would. How often have you had others let you down with things like that? Tradespeople seem to have a bad reputation with these things. I have heard numerous stories of appointments not being kept. Worse still, there is not even a courtesy phone call to inform the customer of the change!

2) PRESENTATION;

Showing up at a customrs place in (professional) attire. First impressions are very important. It has been said that you only get one chance at a first impression, so don’t mess it up. It takes moments for the customer to size you up, and determine what sort of service they are likely to get. Here are a couple of scenarios. Which do you think would be the winner.

Look good, do a lousy job?

Look lousy, do a good job?

Look good, do a good job?

Look great, do a great job?

I was once asked, “what’s the difference between a good job and a great job?” I thought of several differences, but the answer was none of them. The difference is usually 10 minutes. In most cases, if you take the time to look a little better, do the little extra, you will do a great job. Not only on the first impression, but also on the last word. (Positive feedback).

3) FRIENDLY DISPOSITION;

Have a smile on your face. Assure the customer that they have called “the right man for the job”. Be positive. Be honest. If you don’t think you can do a good job, or if it’s in the “too hard” basket, say so and decline the job. Perhaps refer them to a colligue who can. Don’t give some BS advice, just to make a good impression, or make a sale. Confidence is something that is communicated separately from words. It’s an attitude that radiates. It’s a con to fake it. Be polite.

4) Last but not least, GOOD FOLLOWUP;

Just because the job is finished, the money is in the bank, doesn’t neccessarily mean the job is over. Good customer service leaves behind a satisfied customer, who feels comfortable in coming back to you for more. Has no reservation in reffering you to their friends, and is delighted in the product/service they paid for. If any followup is needed, for whatever reason, it is done with as much enthusiasm as if it were a $1m job. This includes warranty work too. If there is a complaint, or warranty claim, it is not treated as a “pain”. The customer needs to know that they are valued, and their complaint (if reasonable) will be seen to promptly and professionaly.

There could be alot more said about this, but I don’t intend to write volumes on anything.

On a personal note, these are principles I work hard at implementing in both my own business, and everyday life.

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Invisible Car Bra

Posted on 23/02/2011 by admin

INVISIBLE CAR BRA

What is a “car bra”?

A Vinyl Car Bra Doesn't look very nice!

For those who are unaware of the term, it is the name given to a special covering that is (usually) custom made, to protect the front nose area of a car. Namely bumper, bonnet and headlights. They are commonly made of vinyl, and are sewn together to form the complex shape, that vary from model to model.

The idea behind them is to protect the paint work, and headlight lenses from damage by loose, flying debris such as stones and gravel. The idea is a good one, but there are two major drawbacks.

They often look ugly, due to the way they were made/fitted. They are an eyesore even if they were well sewn/fitted. They are usually black, adding to their (not so nice) appearance. Granted, this is personal perspective, but I am not alone in that.

Depending on some variables, such as time on the car, the condition of the roads driven on, fitting etc, they can cause as much (and often, more) damage than what they were meant to prevent. This is due to grit and other foreign materials lodging under tight areas, and rubbing through. Constant movement due to vibration, wind etc.

Some people love them. It certainly was more popular several years ago than now. (Based on my observation, IE have not seen any in the last five or more years. Maybe they (users) have realised the above, and discontinued using them.

Invisible Once installed.

Anyway, there is an alternative. As is usual, there is more than one way to solve such problems. One such alternative, though not the one I will detail shortly, is to use purpose made acrylic shields or covers. They are commonly, stone deflectors that get “clipped” on to the (front) edge of the bonnet. These, deflect the stones up, and away from the bonnet paint and “protect” it from chips. Similarly, moulded covers clip onto headlights and act as a shield for their protection.

The down side to these is that they can break or crack. This can cause scratching the very paint they are meant to protect. Also, they collect debris, such as dust, leaves, bark, insects etc. In time, if not cleaned regularly, it can “stain” the paintwork. In some cases, irreparably.

The alternative of which I speak now is, the “invisible” car bra.

What is it?

It is a soft, pliable plastic film, that is clear, so it does not have to match any paint colour. It has an (removable) adhesive on the one side, to stick to the surface. It is custom fitted to (most) any car bonnet. A similar product is also specially designed for headlights. It has to be professionally applied, due to the nature and process involved. Once it is applied, it is “permanently” on and protecting the paintwork. It is, for all intents and purposes, invisible, viewed from a few steps back. If at any time it needs to be removed, it can be, with no damage to the paintwork.

Like all things, there is a downside. It is not advisable to be applied to any and all circumstances. In particular, black and very dark surfaces.

It is pliable to a great extent, but due to the very complex curved surfaces on many cars, may not “go on” successfully. It can be done in peices, but this leads to a “not so professional” look.

There are several brands available. Some (which shall remain nameless) will in fact deteriorate very quickly. I had an experience where it went “yellow”, and lost its shine in just over 6 months. needless to say, I no longer use these “cheap” brands. Ones like 3M, though more expensive, give excellent results and performance.

Another helpful tip is to insure that the exposed paintwork, is fully protected from UV, using a good quality paint protector or regularly polishing same. This will reduce, or eliminate fading of the colour, so if at anytime the “car bra” is removed, there (should) be no difference.

If you live in my area, and wish to know more, or want the product on your car, go to my website contact details and do so.

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Which Film to Use

Posted on 23/02/2011 by admin

What is VLT? 

V.L.T. stands for Visible Light Transmission. What’s that? VLT is the term used to classify, or categorize window tint. It is the way in which each film allows (transmits) light through it. This is the most practical way to describe what it looks like and, more importantly, what it does. It is also an easy property to measure.You can’t measure the amount of “shade” or “darkness” it has, but you can measure, quite easily, how much light penetrates.

So, as an example, a tint film with a VLT of 50 (%) allows 50% of th light that hits it, to penetrte through, and blocks out the other 50%. A 5% VLT blocks out 95% light, and allows 5% light through. An 80 VLT film then transmits 80% light, and blocks 20%.

So, window tint is essentially an filter. It is designed, and manufactured to perform that task, in whatever specific parameters are required. The place to start would be to determine what exactly that task, or characteristic needs to be. For example, if the main requirement is to reduce light to almost zero (transmission),then the film would need to be made “very dark”. Say 1%, 2%, 5% VLT. There are several ways to achieve this, using a variety of manufacturing techniques (not covered here).

Another requirement might be to reduce heat (transmission), but maintain VLT fairly high. IE; not too dark, but “cool”. In such an instance, the film would be manufactured to allow (transmit) 50-80+% visible light, but block out (as much as possible) heat. Technology has advanced so far now, that films are being manufactured that filter out specific (bands) of infra red (IR) and ultra violet (UV). The beauty of that is, that you can have a film that is very “light” in appearance, but is high in heat reduction. Something that was typically directly related to the “darkness”, of the film. IE, the darker the film, the cooler it was. A logic that still pervades many minds to this very day.

How does this affect me?

Glad you asked. Let me answer from the perspective of “window tinter” (service provider). When I come to a potential customers place to do a “measure and quote”, my first task is to find out what the person wants to achieve. Or, another way to find out is to ask what the “problem” they have is. It may be that they are a shift worker, and need to sleep during the day.

Or, it may be that they have spectacular views, which they don’t want to lose, but have expensive furniture/furnishings, they don’t want to be damaged by UV. Another need may be, daytime privacy from passers by the window. etc.

Once this is discovered, the the appropriate solution can be found. That’s the main reason I called my business, Glass Tint Solutions. If a customer has a problem. there is an excellent chance that I will have a solution for that.

Not only is there a solution to most problems, they can include budgetary constraints also. This aspect can also be accommodated. Some films are more expensive than others. This need not be a deterrent from going ahead with solving customerstinting issues. My experience has been, that most tint quotes go straight for the most expensive (top of the range) films for their proposal. A problem may not be “too expensive” to solve. With some compromises, good results can be achieved on smaller budgets.

Another aspect that I like to take into consideration is “decor”. I like to try and match the tint to the surroundings it will be in. For example, many (older) windows have a bronze coloured aluminium frame, and “earthy” tone bricks etc. I would recommend a “bronze” tint to suit. A silver, grey or black may be totally inappropriate. Similarly, many newer homes have black or white frames, and therefore bronze would be out of place, but a black/charcoal one would be ideal.

A reference to cars is necessary here, on the subject of VLT. Most places I know of, have regulations as to how dark a tint can be, and be “legal”.

The most common standards are;

35% VLT on all windows.
35% VLT on two front windows, and any darkness behind these
70% VLT on two front windows, and any darkness beind these
No tint allowed on front screen (windscreen)
I would strongly suggest regulations/laws be checked out, and obeyed. I have heard stories of insurance policies being null and void as a result of “illegal” tint. Also stories of defect notices upon inspection by regulatory authorities. As mentioned above, darker is not (necessarily) cooler. Today’s tint technology is delivering very efficient, high quality products with a huge range to choose from, and at affordable prices. Are your windows tinted? No?

Why not?

Think of how much cooler you could be if they were!

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Factory Tint

Posted on 23/02/2011 by admin

What exactly IS  ”Factory Tint”?

Many (if not all) new car dealers sell tinting on their cars. They do so as an “after market” accessory. It is sold as part of a “package”, to the new car buyer. This packege may include any or all of the following products/services. (Or various combinations thereof).

  • Paint protection
  • Fabric protection
  • Wheels (alloy/custom) & tyres
  • Sunroofs (usually integrated)
  • Window Tinting
  • Stone guards, (for bonnet, headlights etc)
  • Extended warranty. etc

This list is not exhaustive, but is among the most commonly sold. So, if the tinting is sold as an “after market” product, why do they call it Factory Tinting? In a nutshell, it’s marketing. If a customer is led to believe it’s from the factory, they assume it’s from the manufacturer of the vehicle. This adds to the credibility, and not to mention, to the bottom line! (Profit margin, that is.)

Now that’s not neccessarily a bad thing. However, there is a downside to this, for two reasons. One reason is the customer. Why the customer? Well, there are two reasons for this also.

  1. The customer is misled into believing that it IS fom Ford, or Holden, or Toyota, or Nissan, or Whoever. This is deceptive, and wrong! This position may not be blatantly stated as such, but by implying the same, is in effect the same thing. The tinting DOES NOT come from the factory, and in many cases, the factory (manufacturer) is ignorant of who actually DOES do the tinting.
  2. The customer pays (a lot) more that he/she ought to. This form of marketing induces the customer to pay (over)inflated prices for the tinting they get done.  At writing, the average car tint sold (as such) is in excess of market prices by as much as 3 times the standard rate. What’s even worse, is that if finance is applied for, to purchase the vehicle, these “after market accessories” are “built into” that finance. Easy, right? Yes it is, BUT, not only have you, the customer, paid double, or tripple what you should have, you now pay interest on that component of the finance as well. Based on interest rates applied, it’s easy to see how inflated that end price can really be.

I am no finance genious, but if you pay, say $500 for that tint, ( I know for a fact many pay much more than that), at 11% P/A, is an extra$55/ year. Over 5 years (typical loan period), it’s another $275. Making a total of $775. Even if my numbers are out a bit, It’s still WAY too much.

Now, for the second reason.

The tinting business that does the job in the first place looses out. These same New Car dealerships, who “rip customers off” by over inflating prices, also “rip the tinters off”. How, you might ask? Yep, you guessed it, by UNDER PAYING them for their services. Now, I know that many tinters are happy with the arrangement, purely for survival reasons. But many are not happy at all. They see it for what it is, cut-throat business practices.

Let me give you an example. That very same tint job, as described above (for $500), was probably done by a tint shop ( a local business, NOT the factory) for around $150. I don’t know of too many tint businesses that are absolutely “rapt” in that kind of deal. They see this as “bread and butter” contracts with the dealerships. It works fine, for some, especially where volume of work is high, and and low profit margins compund.

Another thing that happens, is that the quality of materials goes down. If it costs $80 to supply the film for a car, and $40 for overheads, it only leaves $30 profit (in our example). How can a tint shop make better margins? Put his/her prices up. Which the dealer will oppose. I know of cases where they took their business elsewhere over a $5 difference. (yes, it happened to me). The next option is increase the volume of jobs done. This is ok in theory, but it has the downside of sustainability issues. Can you do more? Will you need more staff? What about quiet times? Etc.

Then there is the (most common) option, use cheaper film. If you can reduce the cost from $80, to say $50, you have just added a 20% increase to your bottom line. It’s all a careful balancing act. It’s really easy to fall off the “see-saw”. Many dealers have chosen to buy their own film, and contract out the labour. In some cases, emplying their own tinters, jus as they would mechanics or car detailers. It helps quality control a bit better, but, does nothing to help small business in the area, nor does it answer the question of why the customer pays too much.

Solution, and Conclusion.

Say “no thanks” when asked if you want to have any “extras” included in the deal. Save yourself a good wad of cash, and take it to your local businesses. Be it tinting, paint and fabric protection, or any other product, (often available in the same establishment). You will get a better product, better service, better prices, and help your local small busimess(es).

You might guess I have no love for “car dealerships”. Yes it’s true, to some extent. I have dealt with them in various ways for the better part of 20 years. I have bent over backwards to “help them out”, and all I got in return was, well, not much. Having to fight for every job, and every dollar. Not many of them bent over backwards for ME. In all fairness, some have been good to me, but sadly, the majority were not.

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Brand Names

Posted on 23/02/2011 by admin

What’s in a name?
I am often asked about the brand name of the film that I use for my tinting. The answer to that is that the brand I use is a generic brand. It comes in a brown cardboard box! It has nothing more than the type of film, roll number and other manufacturing details printed on a label that is stuck to the end of that box. On top of the box is another sticker with the freight details and tracking code.
So, does that mean anything to anyone?

Obviously it does to some! People often want to feel more comfortable by knowing the brand name of the film. Now, I don’t want to mention a single brand name here on this post. Why? For two reasons.
1; I do not use them, so I will not promote them, &
2; If I were to mention several of them, many reading this post will not have heard of them, or some, anyway. This in itself will become part of their branding.

I have actually lost some business due to the customers “obsession” with brand names. I find that strange, and yet I also understand. You see, if a customer is doing business with a company, like a window tinting business, they need to feel some sense of security and confidence that they will get “what they pay for”. It’s having some faith in the unknown.

The thinking would go along the lines of, “well I don’t know much about this business (or the owner), but I have confidence in the XYZ pty. ltd (brand name) product. I have heard of them, and I think they are a reputable firm/product. They (may be) are an international company etc. so I feel safe in my purchase”.

So, what it comes down to, is not that the product is better, or worse than what may be on offer, but rather confidence. If the customer does NOT feel confident, they will not buy. The next question then, (in my mind at least,) would be, “why”? Has the customer done the research to become better informed and was convinced that the name brand is better than the generic one? Or, are they assuming that because it is a name brand, it is therefore superior, and automatically eliminate the generic one from their choice?

If this is a real obstacle, should only brand names be used, or should they be included in the tinting firm’s range for selection? I guess the answer depends on several factors. How important is it to the customer, I mean, how much business is potentially lost for this reason? How many brands should one carry, as these change from one market to another? Will there be a suspicion of fraud? For instance, how can the customer be sure they are getting the branded product, and not being defrauded by the tinting firm? (BTW, some companies have invisibly labelled their product to prevent this happening, which is evidence that this sort of practice has been going on).

I suppose each business owner, and each customer will need to make their own mind up on all these issues. I will not speak for the customer, because I am on the other side of the transaction. However, I will explain my own position, so anyone who cares to know, can read this and find out.
I have been down the road of using brand names and have had (sufficient) experience both with products and industry attitudes, to have made up my own mind. There is very little difference between the performance of branded products and generic ones. Let me qualify that by saying that not all generic brands are equivalent. There is a lot of “junk” out there. I know, I have tried some. But, the confidence I have is that much of the material on the market comes from the same factories as the name brands. It often comes down to just the box it comes in, and th label that is stuck on. Now I know some have exclusive products etc, but there is so much competition now, that the line separating them is very, very fine.

I have tested many products, and have chosen those that I KNOW work well, and last well. I am not here to “rubbish” any brands, but I know of several real life situations where one of the best known films failed in less than half of the warranty period. Another (cheaper generic) film, in almost identical application, is still holding, well past the same warranty period. It all comes down to price in most cases. (I have already posted an article on pricing, so I won’t say any more about this here.)

In the highly competitive market that we have today, every dollar counts. Not just for the customer, but also for the business. There are franchises that cannot cut the price of their tint below a certain point, because the margins are too low. So, either they cut costs, or increase prices. But, of course there is the third option, downgrade the film used. Not meaning they are fraudulent, just having another product to give a better return.

So, if you still wonder what I do, I provide the best film I have found, and offer it at the best price I can for the customer. Some buy, some don’t. The one thing that I can do is “sleep well” knowing that I have been fair, honest and competitive.

I hope this article has been helpful,and shed light on a confusing issue in not just this industry, but most.

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Mr Tint

Posted on 23/02/2011 by admin

Here is the latest development. I have just purchased the long established Mr Tint, tint business . It has been operating as a window tinting business in Caloundra since 1994. That makes it 16 years ago as at the writing of this post. It had undergone a change of ownership a couple of years ago, but due to market, and other pressures, the previous owner decided to leave the industry.

I felt that having been in the industry for over twenty years, and in need of establishing myself in a much more solid position here on the Sunshyine Coast, I decided to take it over. This, combined with my already well received business (Glass Tint Solutions), will hopefully put me into a very strong position for the future. Like any new, fledgling business, it takes a lot of time and effort (not to mention expense) to set up from scratch. This is no different.

For those of you that have dealt with Mr Tint at any time in those past 16 years, I want to assure you that my years of experience will continue to provide you with the same (or even better) service and value for money than what you experinenced before. Unfortunately, I cannot accept any warranty claims that may arise, for obvious reasons, but what I can assure you of, is that I will bend over backwards to do what I can for you. Do not let this change prevent you from approaching me for any help or assistance.

Though Mr Tint was located in Caloundra, in commercial premises, it is too difficult to run something like that as a one man operation. Especially when I do tinting other than just car window tinting. Car tinting can be done as a mobile service, (provided there is a garage or similar available), but home tinting, or commercial tinting cannot be brought into a workshop. Pretty logical really. I have found that most people are thrilled to have their car tinted at their own home. It saves a lot of organisation, and planning, as to dropping it off and picking it up after the job is done. Although, in some circumstances I actually provide a pick-up, and drop-off service for those who do not have a garage. Please ask, if this service will help you out.

One of the (sometimes hidden) benefits of dealing with a small business such as this is, I have access to nearly all of the tint suppliers and brands. Though I am not a great proponent of “brand name” products, due to my years of experienced, I have access to them. What you get out of this is that I am not “locked in” to any one brand, as most of the franchise tint businesses are. This means I can save you money, or get you exactly what you need/want. In this environment of financilally tough times, you need not miss out on all the benefits that window tinting has to offer, just because of price. All the products and labour are fully warranted, up to a lifetime standard.

Did you know? (Obviously you wouldn’t) but, I was THE FIRST business in Canberra to introduce a lifetime guarantee, which was a brand new concept in those days. I guess, all I am saying with that is that I am as progressive, and as up to date with the industry latest as anyone else. The (combined) business will be renamed, to reflect the change, and will insert that HERE, once it is all finalised, so keep in touch. In the meantime, keep well, and call me if I can be of any assistance at all.

Zoltan

0404 599 277

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